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Do You Have a Mentoring Strategy?

Mentorship is a powerful tool that can be used to help entrepreneurs and business owners effectively grow, scale, and delegate. A successful mentoring strategy can provide countless opportunities for growth within an organization and will help the members to become…

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Public Relations for Product Launches

  Part II of the Series: 10 Ways to Untangle Your Product Launch When I was a young writer working for the Entrepreneur Media Group, one of my tasks was to write new product and company launch articles for two of their magazines and their online community. I was a voracious consumer of press releases…
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Website Elements for a Successful Product Launch

Part II of the Series: 10 Ways to Untangle Your Product Launch Your website is the first sale rep people meet at your company. Unfortunately, many marketing teams can quickly find themselves overwhelmed when trying to tackle all of the elements of their web strategy– websites, SEO, blogs, pay-per-click, email integration and more. We want…
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10 Ways to Untangle Your Product Launch: Part I

 

Most product launches fail.

According to the Harvard Business Review, only 3% of new consumer packaged goods exceed the benchmarks set for a successful launch. Lack of a successful launch strategy for a technology company can reduce your profitability by as much as 35%.

From an outbound or downstream marketing perspective, the biggest problem with a new product launch is education (sometimes referred to as enablement). Of course, I’m assuming you’ve already done the important inbound/upstream marketing:

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