I talk to a lot of people about marketing strategy every day, and I’m fascinated by the different perceptions people have regarding their websites. We marketing people seem to fall into two main camps when it comes to our websites: paranoid and delusional. Among the paranoid, I’ve talked to executives who think their website is terrible compared with their main competitor, yet they stack up quite well to an outside observer. The temptation for the paranoid is the change their website almost weekly in pursuit of the latest widgets, plugins and content. Among the delusional, I’ve talked to marketing VPs with horrible websites who believe design doesn’t matter. “Look at the number of leads we’re getting,” they’ll tell me. But how many more leads would they get if 52% of their visitors weren’t immediately blinded or hospitalized upon viewing their homepage?