You never want to make your prospect work to figure out how to do business with you.
How are you optimizing your landing pages? Have you ever gone to a website that featured something you were ready to download or even buy only to have to search around for their contact us page or order form or whatever random page you thought would help? Then when you finally found that page, they wanted to collect field after field of information from you just to send you their brochure? That kind of frustration can end the relationship with your prospects before it starts; however, if your landing pages are customized and have the appropriate number of fields, you will greatly increase the odds that a prospect will complete the form and begin engaging with you.
Whether you like it or not, social media has opened up your customer support lines to the world at large. If I can’t get your attention, or I just don’t like the way my support was handled, I just have to put my complaint into a 140 character tweet and add your company’s hashtag. If you’re not on Twitter, I’ll create a hashtag for you.
Millions of examples abound.
Here’s how the game is played:
I can now scan my breakfast fruit.
You can scan my business card as well. At the risk of sounding quite shallow, the main reason I added a QR code to my card is because it is a cool conversation piece. I get a lot of comments when I hand them out; however, there are a lot of great reasons to add QR codes to your campaigns and collateral as well.
Here are 10 of my favorite and most compelling ways to use QR codes.
I talk to a lot of people about marketing strategy every day, and I’m fascinated by the different perceptions people have regarding their websites. We marketing people seem to fall into two main camps when it comes to our websites: paranoid and delusional. Among the paranoid, I’ve talked to executives who think their website is terrible compared with their main competitor, yet they stack up quite well to an outside observer. The temptation for the paranoid is the change their website almost weekly in pursuit of the latest widgets, plugins and content. Among the delusional, I’ve talked to marketing VPs with horrible websites who believe design doesn’t matter. “Look at the number of leads we’re getting,” they’ll tell me. But how many more leads would they get if 52% of their visitors weren’t immediately blinded or hospitalized upon viewing their homepage?