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Are Customer Surveys Worth the Effort?

Customer surveys are hard to implement and if you do it wrong, you don’t end up with actionable data. Sure, it may be nice from a PR perspective that 95% of your customers get what they expect out of your support line; however, that doesn’t mean they feel any loyalty toward you at all. Giving them what they expect just means you didn’t upset them enough to leave.

Surveys fail for any number of reasons.

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Enterprise Velocity

What is Enterprise Velocity? Grow or die. History shows that even great companies, from Polaroid to Zenith, from Kmart to Howard Johnson, are vulnerable to sudden collapse or erosion. In today’s competitive climate, new opportunities appear everyday for competitors and start-ups to change the rules and steal your revenue base. If you are not growing, you are shrinking…
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