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content marketing

Building a Brand on Social Media

  Thank you to Alannah Alves for including me in her great expert round-up article on the Logojoy blog, “Expert Round-Up: Building a Brand on Social Media.” There are a bunch of great social media tips in the article. Here was my blurb: [message type=”simple”]“The most important aspect of building a social brand is providing value.…
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Qualities of Great Content Marketers

A big thanks to Shana Pilewski social media manager at OpenTopic for quoting me in her round-up article “Marketers: What Makes an Effective Content Marketer?” Shana’s article features quotes from 20 thoughts leaders in content marketing. This was my quote: [message type=”simple”]I’d say without a doubt the most important quality in a content marketer is the ability to listen.…
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Best-In-Class Content Marketing from Aberdeen

I just received a great infographic from Tamara Graves, Director of Marketing at the Aberdeen Group. It summarizes recent research on best-in-class marketing organizations from Trip Kucera, Aberdeen’s Marketing Effectiveness & Strategy Research Director. Get your own copy here, but here are some highlight for you to tweet to your marketing friends. Best-in-class companies are: 2X…
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