1-719-357-5587 launch@bostonturnergroup.com

brand equity

Public Relations for Product Launches

  Part II of the Series: 10 Ways to Untangle Your Product Launch When I was a young writer working for the Entrepreneur Media Group, one of my tasks was to write new product and company launch articles for two of their magazines and their online community. I was a voracious consumer of press releases…
Read more

Website Elements for a Successful Product Launch

Part II of the Series: 10 Ways to Untangle Your Product Launch Your website is the first sale rep people meet at your company. Unfortunately, many marketing teams can quickly find themselves overwhelmed when trying to tackle all of the elements of their web strategy– websites, SEO, blogs, pay-per-click, email integration and more. We want…
Read more

Managing Your Brand

Managing Your Brand “Brand” is an elusive concept. Few words in business are so overused and abused as “brand.” Few words are so misunderstood. Brands are more than marks and logos. Brands are more than print ads. Brands reach far beyond your marketing department. I find it easiest to understand your brand as the implicit…
Read more
Back To Top